Cradle to Cradle

I found Cradle to Cradle to be an extremely interesting read, starting especially with the introduction. I think the way that the book was presented, that it is not a tree, gave it an immediate presence that this will not be a typical environmental critique, but instead a thought provoking one with true insight. I think the main point of the argument in the book was that as a society we need to refocus our thinking on a more cradle to cradle process rather than a cradle to grave one. In other words we need to limit or, on the most extreme side, eliminate our waste because we are in essence killing something (bringing it to it's grave).
I think that the inclusion of the chapter on the industrial revolution is a great idea before entering into the logistics of consumptive behavior. It is important for society to realize how it came to be that we as whole became such a consumer driven force who creates an overwhelming amount of waste without ever really realizing what we're doing. This led nicely into a part of the book he called the 4 Rs, and this is where I think the authors make their main points. The practices of Reuse, Reduce, Recycle, and Regulate that we base our idea of environmentalism off of today is simply not enough. These ideas are not long-term solutions, they are a way to reduce the amount of waste not but it is just delaying the problem for the future. When we recycle we simply create a new product with a new life cycle that will eventually come to an end later but will still in the end become waste. Cradle to Cradle urges the public to reconsider this lifestyle, a suggestion I think we all should listen to because they are definitely on the right track, its the the practicality of this that I find myself at a loss to comprehend.